The guild that I joined a long, long time ago as a very new and green WoW player is a-changing.
A few months ago our founder and original GM decided to retire from the role. He had started the guild to be a home for people that wanted some fun banter in gchat while levelling and maybe group up sometimes when it took someone's fancy. All very casual, relaxed and small scale. These days we usually sit at around 60-odd accounts, but as most of the active members as also alt-a-holics, we tend to have about 150-odd characters in the guild. So not large, but big enough to create a need for a bit of organisation, which our GM did not have the time for. So he handed over the mantle to one of the long-term officers, who I think would have done a great job, but he then ran in to RL stuff and had to leave the game. None of the other officers were quite ready to take on the responsibility of GM-ship, so we decided to institute a council to run the guild.
So now we have a guild on our hands and we need to figure out what it should be when it grows up.
We have many members, but few are active in the guild. They have been in the guild for a long time, but you never hear them on gchat, not even to say 'Hi!' when they log on - and heaven forbid that they should ever post on the guild forum. So even if put ideas and proposals for the guild's future on the forum I doubt we'd hear back from more than the handful of people that we normally hear from on the forum.
We know that we will never be a full-on raiding guild and we are happy with that. Kara is on farm up to and including Curator and we are trying to find a second raid night so that we can progress further. The guild does not have enough people interested in raiding to do 25-mans and that is ok. Members who have decided that they want to raid more have departed to raiding guilds and every so often we've welcomed them back again when they decided it wasn't what they wanted. I have seen in quite a few places the comment of that "you don't have to like them to raid with them". And for a proper raiding guild I can absolutely see that - well, up to a point anyway. I'm sure most raiding guilds won't put up with people behaving as complete twunts towards other members, no matter how good their DPS is - but for a guild that has in the past mostly had a social focus it is important that people get on and enjoy hanging out together in gchat.
So we're not a raiding guild, more of a social guild. But what do we mean by social? Do we just want to liven up gchat? Do we need to arrange in-game entertainment like naked Deadmines? Set up a schedule for instance runs to get people doing more stuff as a guild?
Most of all I wonder whether we need to do something about all those members we have that are not active at all? What can we do to make them participate? And if they do not want to participate - should they still be in the guild? It's not like they are doing any harm being in the guild per se, but it seems a bit pointless. If we weeded our membership would that create a bit of a shock-wave making some other people leave or would it maybe make it feel closer and encourage more togetherness?
All questions and no answers at the moment, but I hope to be able to start finding answers as we move along our learning curve on guild management.